Red Cedar Capital Partners, a vertically integrated real estate company based in Charlotte, is pleased to announce that it recently acquired VanRock Holdings, a private equity real estate development firm and homebuilder based in Greenville, S.C. The acquisition strategically positions Red Cedar as it expands throughout the Carolinas.
Red Cedar Capital Partners is the Carolinas’ premier vertically integrated real estate and development partner, transforming residential building opportunities into tangible success for investors, builders and developers. Verticals include Red Cedar Development, Red Cedar Homes, Red Cedar Commercial Construction, Red Cedar Realty, Prime Roots Lending, Lansing Electric and Evergreen + Maker building materials. From land acquisition to innovative homebuilding to capital solutions, Red Cedar provides a platform for seamless, flexible and profitable real estate experiences.
VanRock Holdings is a homebuilder, land developer and GC of build-to-rent communities, as well as manages a single-family debt fund. The private equity firm’s innovative real estate investments and developments transform communities, fostering growth and prosperity in the Carolinas and beyond. To date, VanRock has more than $50 million assets under management, 500+ units under development and $100+ million assets under development.
“VanRock Holdings is highly respected in the region for creating distinctive developments and delivering above-market returns on investment,” said Jon Grabowski, CEO of Red Cedar Capital Partners. “We are thrilled for the opportunity to integrate VanRock into Red Cedar Capital Partners as we focus on Greenville and the Upstate of South Carolina for future for-sale and build-to-rent developments, along with other fast-growing areas in the Southeast. We look forward to partnering with other investors and landowners in the Upstate area who are looking to build.”
In partnership with VanRock Holdings, Red Cedar Capital Partners is currently developing its first Greenville community, The Oslo, a townhome community in Spartanburg, S.C. Vertical construction is expected to start this month with the anticipated first move-in later this fall. Prices for The Oslo start in the $400,000s. Four other Greenville developments are pending permit approvals to begin construction in late 2025.
“Since we founded VanRock Holdings nine years ago, we’ve utilized our industry expertise and local knowledge to provide strong financial results for our investors,” said Brian DeBruin, co-founder of VanRock Holdings. “Now under the Red Cedar Capital Partners umbrella, we’ll continue to provide best-in-class acquisition, construction and disposition of for-sale and build-to-rent communities.”
“Red Cedar Capital Partners shares our vision of developing a diverse real estate portfolio that provides great returns for investors,” said Stan Gendlin, co-founder of VanRock Holdings. “We look forward to growing along with Red Cedar Capital Partners as they expand throughout the Southeast.”
Red Cedar currently has more than 3,000 residential lots under development and 1,000 build-to-rent homes under construction in Charlotte and Atlanta. The acquisition of VanRock will increase Red Cedar’s footprint in the Carolinas by another 1,000 lots and 250 build-to-rent units. VanRock’s homebuilding and brokerage business will now operate under the Red Cedar brand in Greenville and Spartanburg. The VanRock acquisition adds to Red Cedar’s focus in both the for-sale and build-to-rent spaces, with for-sale community openings at Cottage Park in Waxhaw and Blueberry Farm in Hickory, and seven build-to-rent openings in Charlotte in 2026.
This article was originally posted in the Mecklenburg Times.
